Dubai Tourism has just launched an exciting new global campaign titled Dubai, Who’s Ready featuring popular South Korean K-Drama Stars Park Shin-hye and Park Hyung-sik. This captivating campaign takes viewers on a journey through Dubai’s diverse and vibrant offerings, all seen through the eyes of the actors who recently starred together in the hit K-drama Doctor Slump.
Dubai, Who’s Ready Campaign
Invited as part of the “Dubai Friends” initiative, Park Shin-hye and Park Hyung-sik visited Dubai earlier this year to explore the city’s breathtaking sights and experience its rich culture. The campaign video follows the duo as they meet by chance at the luxurious Palazzo Versace Dubai’s outdoor pool and set off on an unplanned adventure across the city. Their journey brings them closer together as they discover both iconic landmarks and hidden gems that showcase the essence of Dubai.
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Iconic Landmarks and Cultural Heritage
The campaign video beautifully captures the essence of Dubai, highlighting a mix of futuristic marvels and historic treasures. Among the standout locations featured are:
Museum of the Future: A symbol of innovation and creativity, adorned with stunning Arabic calligraphy.
Al Fahidi Historical Neighborhood: A glimpse into Dubai’s rich heritage, showcasing where the city first began to grow.
Atlantis The Royal: A luxurious retreat that epitomizes Dubai’s opulence.
Dubai Fountain Show: A mesmerizing display set against the backdrop of the towering Burj Khalifa.
The campaign also takes viewers beyond the city’s bustling heart, showcasing the serene and majestic desert dunes, where Dubai’s history and wildlife come to life.
The Power of K-Drama in Showcasing Dubai
The campaign strategically leverages the global appeal of K-drama to highlight Dubai’s unique appeal to international audiences. Shahab Shayan, Regional Director for Asia Pacific at Dubai Corporation for Tourism and Commerce Marketing, emphasized the significance of this approach, saying, “Through the ‘Dubai, Who’s Ready’ campaign, Dubai is leveraging the power of the K-drama format to present a city that can provide a stunning backdrop to everyone’s personal stories.”
Personal Reflections from the Stars
Both Park Shin-hye and Park Hyung-sik expressed their admiration for Dubai and the unforgettable experiences they had while filming the campaign. Park Shin-hye remarked,
“Everywhere I went, from the desert and Palm Jumeirah to Al Seef, the Dubai Fountain Show, and Burj Khalifa, there was so much to see and do. My time in Dubai was incredibly enjoyable, and it’s such an attractive place that I definitely want to visit again.”
Park Hyung-sik also shared his thoughts, stating,
“My time in Dubai felt like a dream. I was captivated by the towering buildings that glimmered from day to night. The clear skies and the sunset over the endless sea are memories I won’t soon forget.”
Watch the Campaign Videos
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Conclusion
This campaign Dubai, Who’s Ready is more than just a showcase of Dubai’s attractions; it’s an invitation to viewers worldwide to create their own unforgettable stories in this extraordinary city. Whether you’re drawn to its modern marvels or rich cultural heritage, Dubai offers something for everyone. So, who’s ready to discover Dubai?
